Iconic Hotel Navarra joins the French Sohoma Group

Service

Sell-side

Year

2024

Transaction

Hotel Navarra, an iconic and historic 4-star hotel in the heart of Bruges, is joining the French hotel group Sohoma. This acquisition marks a significant milestone in Sohoma’s international growth ambitions.

 

Hotel Navarra, renowned for its stunning architecture and rich history, including a staircase built specifically to honor Napoleon’s visit, will now become part of the French Sohoma group. In France, Sohoma is known for its extensive portfolio of 3- and 4-star hotels, totaling 70 properties. The group’s ambition is to acquire 10 hotels with more than 80 rooms, whether under franchise or not, in various European metropolises over the next three years.

 

Joining the Sohoma group ensures the continuity of Hotel Navarra. Additionally, this collaboration will contribute to the further growth and development of the hotel, while preserving the unique culture and atmosphere of Hotel Navarra. Maintaining the hotel’s identity is a crucial aspect of this transaction, ensuring that Hotel Navarra continues to radiate its character and unique charm.

 

VDP acted as an advisor to Hotel Navarra.

 

 

Hotel Navarra

Hotel Navarra, a 4-star hotel originating from the 17th century, has always played a prominent role in Bruges’ hotel sector. This historic monument in Bruges offers numerous facilities in one location, including spacious meeting rooms, parking, a wellness with sauna, fitness and indoor swimming pool, a cozy jazz bar with an adjoining terrace and a large city garden, and 94 luxury rooms that offer a perfect mix of historical character and modern comfort.

 

Thanks to its central location, next to the Market Square in Bruges, the hotel is within walking distance of the main attractions. This makes Hotel Navarra ideal for both tourists and business travelers.

 

For more information: www.hotelnavarra.com

 

 

Sohoma

Sohoma, Solanet Hospitality Management (formerly Solanet Gestion Hôtelière), was founded nearly 40 years ago by Jean Solanet. The company currently manages 70 hotels in France with 5,400 rooms, including franchise hotels (Accor, Louvre Hotels, Marriott, IHG, Hilton) as well as independent hotels in Paris (including the ORSO brand), on behalf of various private and institutional investors. The managed portfolio represents nearly 170 million euros in revenue.

 

For more information: www.sohomahotels.com

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