Transaction

Insentials, the rapidly growing online platform for vitamins and dietary supplements, founded in 2021 by nutrition scientist Amandine De Paepe, has secured a key strategic partner: FG Bros, the holding company of Belgian businesswoman Ségolène Frère. Together with the Paris-based investment fund Eutopia, FG Bros will contribute to Insentials’ growth, with a specific focus on international expansion. This partnership marks a crucial step in the development of the young company as it prepares for its next phase of international growth and scaling.

VDP acted as the exclusive advisor to Insentials.

Insentials

Since its founding in 2021, Insentials has achieved impressive results. The company, expected to reach a revenue of nearly €10 million in 2024, focuses strongly on innovative, scientifically backed nutritional supplements, with over 80% of sales through digital channels. De Paepe, a graduate of the largest university in nutritional sciences in Wageningen, NL, brings extensive experience from the pharmaceutical sector, which she has successfully translated into a digital strategy. This strategic choice has been a significant success, aided by innovative technologies and strong online marketing.

For more information: www.insentials.com

FG Bros

FG Bros is a family holding fully owned by Ségolène Frère-Gallienne, with a net asset value of nearly €4 billion. The holding manages the Frère family’s historical assets, including shares in Groupe Bruxelles Lambert (GBL), a publicly traded investment company with stakes in major companies such as Adidas, Pernod Ricard, and SGS. Additionally, FG Bros manages CNP, a private Belgian investment holding, and other valuable assets, including an art collection and shared ownership of the Cheval Blanc vineyard with LVMH.

Besides managing these assets, FG Bros actively invests in companies with solid profit models and sustainable growth potential. The holding takes both minority and majority stakes and collaborates closely with founders and management teams to strategically elevate companies. FG Bros has interests in brands like La Rosée (cosmetics), Kujten (cashmere), and the champagne house Lenoble, where it is actively involved in operations, strategy, and international expansion.

Eutopia

Eutopia is an investment fund specializing in fast-growing, high-end brands with a strong ESG focus. Eutopia targets companies that play a key role in redefining lifestyles across domains such as nutrition, sleep, social interaction, education, and wellness. With deep sector expertise, operational know-how, and an extensive network, Eutopia helps founders grow their businesses sustainably on an international scale. The joint goal is to create category leaders.

Eutopia manages capital of approximately €280 million and is supported by investors such as L’Oréal, BPI France, the European Investment Fund, Peugeot Invest, and various family holdings, including FG Bros.

For more information: www.eutopia.vc